{"id":91829,"date":"2026-03-05T16:53:18","date_gmt":"2026-03-05T15:53:18","guid":{"rendered":"https:\/\/www.paneurouni.com\/en\/?page_id=91829"},"modified":"2026-04-13T09:55:27","modified_gmt":"2026-04-13T07:55:27","slug":"faculty-of-economics-and-entrepreneurship","status":"publish","type":"page","link":"https:\/\/www.paneurouni.com\/en\/science\/priority-areas-of-research-at-peu\/faculty-of-economics-and-entrepreneurship\/","title":{"rendered":"Faculty of Economics and Entrepreneurship"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"91829\" class=\"elementor elementor-91829\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a049723 e-flex e-con-boxed e-con e-parent\" data-id=\"a049723\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73fff3b elementor-widget elementor-widget-text-editor\" data-id=\"73fff3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Priority areas of research at Faculty\u00a0Economics and Entrepreneurship<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9d9b55 elementor-widget elementor-widget-text-editor\" data-id=\"c9d9b55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Business economics, management and marketing of organizations<\/strong><\/li><\/ol><p>Research in the field of economic functioning of enterprises, strategic and operational management, performance and value management of organizations. The research also focuses on marketing strategies, consumer behavior, brand building, digital marketing and decision-making processes in the private and public sectors.<\/p><ol start=\"2\"><li><strong>Innovation systems and economic policies<\/strong><\/li><\/ol><p>Research on national, regional and sectoral innovation systems, mechanisms of innovation creation and diffusion and their impact on economic competitiveness. The research also includes the evaluation of economic policies, public interventions, support for research and development and the role of institutions in innovation processes.<\/p><ol start=\"3\"><li><strong>Digital transformation of the economy and organizations<\/strong><\/li><\/ol><p>Research on digital transformation processes of enterprises, public administration and economies as a whole, including the adoption of digital technologies, data-driven economy, artificial intelligence and automation. The focus is on organizational change, new business models, labor productivity and the socio-economic impacts of digitalization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Priority areas of research at Faculty\u00a0Economics and Entrepreneurship Business economics, management and marketing of organizations Research in the field of economic functioning of enterprises, strategic and operational management, performance and value management of organizations. The research also focuses on marketing strategies, consumer behavior, brand building, digital marketing and decision-making processes in the private and public [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":91786,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"tags":[],"typ-stranky":[159],"class_list":["post-91829","page","type-page","status-publish","hentry","typ-stranky-so-sidebarom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Faculty of Economics and Entrepreneurship | PEU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paneurouni.com\/en\/science\/priority-areas-of-research-at-peu\/faculty-of-economics-and-entrepreneurship\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Faculty of Economics and Entrepreneurship | PEU\" \/>\n<meta property=\"og:description\" content=\"Priority areas of research at Faculty\u00a0Economics and Entrepreneurship Business economics, management and marketing of organizations Research in the field of economic functioning of enterprises, strategic and operational management, performance and value management of organizations. 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