{"id":91839,"date":"2026-03-05T17:02:17","date_gmt":"2026-03-05T16:02:17","guid":{"rendered":"https:\/\/www.paneurouni.com\/en\/?page_id=91839"},"modified":"2026-04-13T09:56:42","modified_gmt":"2026-04-13T07:56:42","slug":"faculty-of-media","status":"publish","type":"page","link":"https:\/\/www.paneurouni.com\/en\/science\/priority-areas-of-research-at-peu\/faculty-of-media\/","title":{"rendered":"Faculty of Media"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"91839\" class=\"elementor elementor-91839\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c007691 e-flex e-con-boxed e-con e-parent\" data-id=\"c007691\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa1e4a3 elementor-widget elementor-widget-text-editor\" data-id=\"fa1e4a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Priority areas of research at Faculty of Media<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-835f445 elementor-widget elementor-widget-text-editor\" data-id=\"835f445\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Digital Marketing Communication and Artificial Intelligence Technologies in the Media Environment<\/strong><\/li><\/ol><p>This research area focuses on the digital transformation of marketing communication, the use of artificial intelligence in marketing and media production, the analysis of emerging trends in digital communication, social media as a tool for business and marketing, as well as the impact of digitalization on communication strategies, media marketing, and consumer behaviour.<\/p><ol start=\"2\"><li><strong>Media Freedom, Freedom of Expression, and Ethics in Media Communication<\/strong><\/li><\/ol><p>This research area is oriented towards institutional media freedom in democratic societies, the study of freedom of expression in the context of human rights in the information society, research on fake news and disinformation in the media environment, stereotypes and manipulation in the media, ethical issues in journalism and media communication, as well as the relationship between truth, falsehood, and freedom of expression in the digital age.<\/p><ol start=\"3\"><li><strong> Audiovisual Production and Film Communication<\/strong><\/li><\/ol><p>Research in this area addresses cinematography and image composition, non-verbal communication in film and audiovisual media, technological innovations in cinematography and alternative forms of audiovisual expression, as well as the visual aspects of web-based communication.<\/p><ol start=\"4\"><li><strong> Media Culture, Cultural and Creative Industries<\/strong><\/li><\/ol><p>This research area includes the study of book culture and the publishing industry in the digital age, popular culture and its media representations, creativity in media production, psychological aspects of media consumption and creativity, social media and their impact on the educational process and social communication, as well as cultural transformations in the context of globalization and digitalization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Priority areas of research at Faculty of Media Digital Marketing Communication and Artificial Intelligence Technologies in the Media Environment This research area focuses on the digital transformation of marketing communication, the use of artificial intelligence in marketing and media production, the analysis of emerging trends in digital communication, social media as a tool for business [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":91786,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"tags":[],"typ-stranky":[159],"class_list":["post-91839","page","type-page","status-publish","hentry","typ-stranky-so-sidebarom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Faculty of Media | PEU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paneurouni.com\/en\/science\/priority-areas-of-research-at-peu\/faculty-of-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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