Priority areas of research at Faculty Economics and Entrepreneurship
  1. Business economics, management and marketing of organizations

Research in the field of economic functioning of enterprises, strategic and operational management, performance and value management of organizations. The research also focuses on marketing strategies, consumer behavior, brand building, digital marketing and decision-making processes in the private and public sectors.

  1. Innovation systems and economic policies

Research on national, regional and sectoral innovation systems, mechanisms of innovation creation and diffusion and their impact on economic competitiveness. The research also includes the evaluation of economic policies, public interventions, support for research and development and the role of institutions in innovation processes.

  1. Digital transformation of the economy and organizations

Research on digital transformation processes of enterprises, public administration and economies as a whole, including the adoption of digital technologies, data-driven economy, artificial intelligence and automation. The focus is on organizational change, new business models, labor productivity and the socio-economic impacts of digitalization.