Priority areas of research at Faculty of Media
  1. Digital Marketing Communication and Artificial Intelligence Technologies in the Media Environment

This research area focuses on the digital transformation of marketing communication, the use of artificial intelligence in marketing and media production, the analysis of emerging trends in digital communication, social media as a tool for business and marketing, as well as the impact of digitalization on communication strategies, media marketing, and consumer behaviour.

  1. Media Freedom, Freedom of Expression, and Ethics in Media Communication

This research area is oriented towards institutional media freedom in democratic societies, the study of freedom of expression in the context of human rights in the information society, research on fake news and disinformation in the media environment, stereotypes and manipulation in the media, ethical issues in journalism and media communication, as well as the relationship between truth, falsehood, and freedom of expression in the digital age.

  1. Audiovisual Production and Film Communication

Research in this area addresses cinematography and image composition, non-verbal communication in film and audiovisual media, technological innovations in cinematography and alternative forms of audiovisual expression, as well as the visual aspects of web-based communication.

  1. Media Culture, Cultural and Creative Industries

This research area includes the study of book culture and the publishing industry in the digital age, popular culture and its media representations, creativity in media production, psychological aspects of media consumption and creativity, social media and their impact on the educational process and social communication, as well as cultural transformations in the context of globalization and digitalization.